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about :: WORLD-EX-POSITION 08 arrow12 - 1105822.1                     

2nd day of opening

Sat. 26.04.2008

Co-operation :  Open Space & LABfactory
Start : 8:00pm

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Johannes Grenzfurthner / monochrom ‘The innermost Unifier’

Djane: Gudrun Brüll (SCHWESTERN BRÜLL.)

moderation:  Alexander Nikolić / Thomas Jelinek

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LABfactory programm


21:30           more arrsmall1 - 1132768.1arrsmall1 - 1132768.1
lecture performance
Dr. Richard Barbrook  ‘Imaginary futures’
Abendmoderation: Stefan Lutschinger
DJ: Ohrgasmus


20:00          more arrsmall1 - 1132768.1
streaming Laboratory
XLTerrestrials ‘Transmigration Of the Telepresent’
In Kooperation mit theSCREEN.tv,
sonance.artistic.network und Press/Play in Detroit
Abendmoderation: Alexander Nikolić / Pod p Podinski
Dj Line: Alexander Nikolić / Pod p Podinski

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openSPACE ::  arrow12 - 1105822.1

April 26. – Mai 15. 2008

ist gezeigter Partikel
gegenwärtiger Prozesse.
 Zonen des künstlerischen
wie diskursiven Transfers.
Ansichten des Un/Möglichen -
der Welt in einer Ausstellung.
Ein openLAB in der LABfactory
kombiniert mit und fortgesetzt
in einer Ausstellung im

kindly supported by:

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for more information please also visit:

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performance program in the LABfactory:

The Innermost Unifier: Today it’s the Corporate Anthem

A talk/audio performance by Johannes Grenzfurthner, monochrom
Using different historical and current examples (especially from the area of the hardware/software-industry), Johannes Grenzfurthner gives a theoretical and applied - and not unamusing - overview on the musical genre of corporate anthems.
Come and sing along. Powernapping is welcome, too.

The advancement of pre-capitalism to post-capitalism (ie. the form of organisation for all social relations in a particular economical ideology) is rarely as apparent as in a modern company or enterprise, the most dominant type of organisation of the post-capitalist endeavor. The company has taken the place once inhabited by the factory. The factory thrived on the opposites of worker and owner. The modern company, however, is built around the core-idea of the post-antagonostic concept of work itself. The employees have become co- and sub-entrepreneurs. Yet of course they are not, which becomes evident when looking at who actually owns the means of production within the company. The employees however are being turned onto the illusion of being an active part, even a decision-making part of the “big family” (I love this company!).

The modern company wants to return to the pre-capitalist crisis of class-struggle. That means: Contradictions within, and indeed clashes of interest take a step back behind the curtain of the “community”. (A visit at the Google Campus in Silicon Valley illustrates this concept drastically). The return to old ideas of community also brings with it certain forms of rituals, like the usage of a corporate anthem. But there is no right feel-good in something that is wrong.

monochrom is an art/technology/philosophy cooperation, founded in 1993 by Johannes Grenzfurthner and Franz Ablinger, headquartered in the Quarter for Digital Culture in Vienna's MuseumsQuartier. Other members include Evelyn Fürlinger, Harald List, Anika Kronberger, Frank Apunkt Schneider, Daniel Fabry and Günther Friesinger, and, since 2005, Roland Grather as PR Content Manager. In 2006, Jacob Appelbaum became the official monochrom Ambassador... 


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